Broadcasting and Radio History in Bhutan:
- Introduction of Radio: Bhutan entered the world of broadcasting with the establishment of the Bhutan Broadcasting Service (BBS) on June 2, 1973. The introduction of radio marked a significant milestone in the communication landscape of the country.
- Government Control: Initially, BBS was under the direct control of the government. It served as a crucial tool for disseminating information, news, and entertainment to the Bhutanese population.
- Expansion and Modernization: Over the years, the BBS has expanded its services and undergone modernization to keep up with technological advancements. The introduction of FM radio added diversity to the broadcasting options available to the public.
- Cultural Programming: BBS plays a vital role in preserving and promoting Bhutanese culture. It features cultural programs, traditional music, and religious content, reflecting the rich heritage of the country.
- Educational Content: Recognizing the importance of education, BBS airs programs that focus on educational content, providing information on various subjects to the listeners.
- Language Diversity: Bhutan being a multi-lingual and multi-ethnic nation, BBS broadcasts in various languages, including Dzongkha (the national language), Sharchop, English and Nepali, ensuring that a diverse audience can access and benefit from its programs.
- Impact on Rural Communities: Radio has played a crucial role in reaching remote and rural communities, where access to other forms of media may be limited. BBS broadcasts contribute significantly to keeping these communities informed and connected.